Tiger Friday Children's Dance Wear Brand
Identity Design | Brand Development
When I was first approached by the owner of Tiger Friday, I was impressed by her clear vision and understanding of what she was trying to accomplish in a very competitive market. We discussed many aspects of her hopes and goals and how she wanted to communicate them to her audience and began the exciting process of distilling all of these elements down into a visual identity that was authentic, memorable and engaging.
Early concepts hovered around icons that felt very sports related but, as we worked through the design process, it became clear that we needed something that was more evocative and captured the grace and fluid power of dance. The result, inspired by ribbon dancing, is the single line stalking tiger logo that has become so recognizable among young dancers all over the country.
A brand is so much more than just a logo. No matter how well-designed it may be, on its own, a logo cannot create recognition, trust, or loyalty. Great brands are built on a clear sense of purpose—a “why” that drives everything they do.
This purpose needs to be expressed consistently across graphics, advertising, social media, the website, and most importantly, every single customer interaction. In the years since helping her get started, it’s clear to me that Bree Hafen (founder/owner) understands exactly how to build a great brand.
This purpose needs to be expressed consistently across graphics, advertising, social media, the website, and most importantly, every single customer interaction. In the years since helping her get started, it’s clear to me that Bree Hafen (founder/owner) understands exactly how to build a great brand.
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