360 New Packaging Line
Packaging Design | Graphic Design | Material Development | Rendering
As we introduced new product lines with high-power USB-C, refined materials & finishes, and updated braiding, we understood the importance of updating the packaging to reflect this upscale move as well.
Primary Goals
Higher quality materials that were 100% recycled or recyclable
More consistent look across the line
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Higher quality materials that were 100% recycled or recyclable
More consistent look across the line
Premium unboxing experience
The original designs were graphically clean and modern but the materials and construction were all very in line with industry standards, which negatively affected both brand differentiation and environmental impact.
We spent a great deal of time exploring and coming to understand the numerous benefits of pulp paper as a packaging element. Originally we wanted to incorporate it as the main element but taking in cost considerations, we settled on using it as an internal resting tray.
The end result brought greater uniformity to the line, enhanced user experience, increased perception of quality, drastically improving environmental impact with 100% recycled and recyclable materials used, all while keeping within the targeted budget.
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