Workshop Power
Product Design | Rendering | Photography Direction | Packaging Design
After great success developing products for the Ridgid Brand, 360 Electrical decided to create a line of their own that could be sold outside of The Home Depot. For this new line we wanted to expand our focus beyond just building contractors. We wanted to serve everyone who takes pride in their craft—whether they design furniture, run a distillery, create art, repair and restore vehicles, or just create in their garage. We met with a diverse group of these makers and tradespeople to understand their challenges and needs.
While it made sense to bring a couple of products over directly from the Ridgid line, there were several new products that were born out of this research.
The one-of-a-kind PowerHook, with it's wide gate and carabiner clip that allows your power to be locked securely in place, right where you need it.
Also, the ultra-rugged PowerFlex Line of extension cords with dual lighted, solid-core heads and patented Recoil Strain Suppression System that prevents damage to internal copper wires and keeps cords from detaching from their heads.
Of course all of these products were designed and built with our innovative and extremely durable Hexacore Construction which blends high-impact materials with an ultra-strong, internal honeycomb structure to withstand all kinds of workshop and jobsite abuse.
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