Better Mobile Experience CES '26 Booth Marketing Images
Marketing Strategy | Rendering | Print Files
Better Mobile Xperience (AKA BMX) is leading market with the introduction of cutting-edge, solid-state lithium batteries.
Unlike standard Lithium Ion batteries, which can become severe fire hazards with age and damage, solid-state lithium is stable and does not ignite even when directly punctured or severely damaged making it the safest battery around.
On top of this, the solid-state internals allow for the battery to be ultra-slim and durable as well!
The key to the CES booth was how to convey both of these cutting edge benefits quickly and effectively. I wanted an image that would grab attention in the loud and oversaturated environment of CES that also told a clear story.
After a number of early concepts, we quickly settled on the potent image above with the nail driven through the battery on a simple but high-contrast background.
For the interior of the booth, we decided to play off the iconic iPhone 17 Air launch image in order to effectively highlight just how thin this new SolidSafe Air battery truly is.
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