Workshop Power

Our orginal line of Heavy-Duty power was photographed in construction site settings which always felt a little generic to me. I knew during the development of this new line that I wanted to do something different, something that reflected the higher quality of design and engineering that went into these products.
I scouted out a variety of locations and fell in love with several workshops and high-end, craftsman studios. We ended up shooting in an amazing custom furniture shop, a beautiful distillery, and at the wonderful BPD studios. The results not only stand out from the generic competition, they speak more clearly to our target market who values not just rugged looks, but actual durability, functional design benefits and obvious craftsmanship.