Tiger Friday

Tiger Friday | Identity

Tiger Friday is one of those great success stories that we all dream about being a part of. Growing in less than ten years from initial idea, to one of the most sought after premium dance wear companies in the country.

Concepts: Cameron Bigler
Design: Cameron Bigler

Conceived around the ethos of "Fierce and Free" the owner was originally interested in exploring a "TF" icon for the logo
After further exploration of this idea it was clear that the results were too heavy and masculine for the brand.
What I felt was missing was a sense of the fluid grace inherent in the tiger name.
Inspired by ribbon floor routines, I became excited by the idea of a single, flowing line that created a fierce, stalking tiger.
The result was better that I had hoped for and has become recognized icon among dance enthusiasts the world over.

© 2024 Design Arkive - All rights reserved.