Infinite Charge Warranty

360 | Infinite Charge Branding

Standing out in the ultra-competitive world of charging cables is not an easy task, even when you have cables as strong, elegant and supple as our Fluid cables. So we decided we needed something to help make a big splash – a True Lifetime Warranty that never ran out.
Concept: Cameron Bigler
Naming: Cameron Bigler
Videography: Crew Pictures
Renderings: Cameron Bigler
After concepting around a variety of names, I landed on "Infinite Charge" which immediately hit all the right buttons.
The logo practically designed itself and was extremely versatile allowing for both 2D graphics and 3D renders.
Using a slightly modified version for our ecomm images allowed for this elegant chain effect to form when aligned side by side on our website.

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