360 | High-Power USB-C Charging Line

As we developed a new and updated line of products focused on combining AC outlets with ultra high-power USB-C charging, we wanted to create imagery that grabbed attention and immediately set them apart from the slew of less capable, standard power strips and surge protectors.
Creative Direction: Cameron Bigler
Photography: BPD Studios
Renderings: Cameron Bigler

“Energetic, Engaging and Unexpected” was the mantra when creating our hero shots for these new product lines.

For the second level imagery, I wanted something more subdued and elegant. We began playing around with large wall tiles as backdrops that allowed us to both accentuate and contrast the design forms.

Rather than take the standard in-use shot approach, I wanted to elevate these products by showcasing them alongside many of the types of products our customers also aspire to own.